Designing for an Ageing Population

12:15-13:00

Alexander Wilson – Lead Product Designer & Gaynor Childs – Market Insight Manager, Stannah Stairflits

In our presentation we will discuss how our inclusive approach to design has helped us to expand our product portfolio both within and beyond our core product range of Stairlifts. We will demonstrate how using user research and empathy tools, from the simple to the sophisticated, can help us truly understand the problems that we are aiming to solve through design.

Come and take a few steps in our customers shoes by trying some of our empathy tools for yourself.