Successful innovation without a crystal ball
Valerie Lynch, CEO, ANDtr
Realising innovation on time & to budget are essential to survival in a fast-paced tech industry. But innovation is full of risks and pitfalls. The way is unknown and involves choosing between many pathways each seemingly enticing. Those of us engaged in innovation often wish we had a Crystal Ball to look into the future and ensure success. Hope reigns supreme. So how best can we address the problems faced and achieve the goal. Drawing on experience from hundreds of projects, this talk presents strategies whilst examining the goals of inventors, investors and users.
DURING THIS SESSION DELEGATES WILL LEARN:
- How sources of value can be identified
- About conflicting requirements of inventors, investors and users
- Importance of surveying and navigating in a technology setting
- Strategies for undertaking innovation projects